![]() ![]() A dump truck and a cement mixer completed the original three-model release that marked the starting point for the mass-market success of the Matchbox series. This toy ultimately became the first of the 1-75 miniature range. Her school only allowed children to bring toys that could fit inside a matchbox, so Odell crafted a scaled-down version of the Lesney green and red road roller. Lesney co-owner Jack Odell then created a toy that paved the way for the company's future success which was designed for his daughter. Their first major sales success was the popular model of Queen Elizabeth II's coronation coach, which sold more than a million models. The name Lesney was a portmanteau of Leslie and Rodney Smith's first names. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by John W. Matchbook valuation series#History Early years: Lesney, the origin of the Matchbox name and the 1-75 series Ī 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name 4 An overview of the principal die-cast series.2 Model numbering: The "1-75" (or "75") series.1.5 Economic difficulties, bankruptcy and the post-Lesney era. ![]()
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